Helping tourism businesses & destinations thrive.
Services & Areas of Expertise
If you're looking to attract visitors, generate visitor expenditure and create a positive impact on your business or destination, there are a number of ways Coral & Crown can help.
Destination Management Organisation (DMO) Establishment
Having established two new DMOs since 2020, Coral & Crown has a solid working understanding of the opportunities and challenges involved. Structure to develop? Brand to create? Commercial model to design? Coral & Crown can help.
Local Visitor Economy Partnership (LVEP) Development
Following Visit England's establishment of the LVEP network, developing an effective partnership among key visitor economy stakeholders has never been more important. Applying to become an LVEP? Developing your Growth Plan? Coral & Crown can help.
Tourism Strategy
A clear strategy provides necessary direction for any business or destination to achieve its ambitions. Whether it's a destination management plan, marketing strategy or events strategy, Coral and Crown can help.
Destination and Tourism Marketing
In an increasingly competitive market, it's vital that tourism businesses and destinations have a clear marketing strategy, understand their audience and know how best to reach them. Not sure how to attract your ideal visitors? Coral & Crown can help.
Event Attraction & Development
The right event can turn a destination into a visitor magnet. Do you need an event strategy to guide your investment? Are you bidding for a new event? Or looking to develop an event into a real visitor driver? Coral & Crown can help.
Partnership Formation & Stakeholder Engagement
With years of experience in bringing together key stakeholders to deliver shared goals, Coral & Crown know what it takes to form an effective partnership. Looking to engage with the tourism industry? Establish a new partnership? Manage meaningful consultation? Coral & Crown can help.
Testimonials
Wallace Sampson, CEO, Harrogate Borough Council
"I am enormously grateful for the leadership that Gemma provided at a pivotal point in the history of destination marketing and destination management in the Harrogate District.
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"In my view, Gemma is in the premier league of professionals in her sector."
Charlie Kemp, Head of Creative Place, Tees Valley Combined Authority
"Gemma is a dynamic and strategic problem solver and opportunity seeker. She is quickly able to read the potential of a place and understand the barriers it must overcome to reach this. Her ability to build strong relationships and inspire confidence from a wide range of stakeholders ensures that her work delivers lasting impact."
Sharon Canavar, CEO, Harrogate International Festivals
“Gemma was able to thread together the varied offer across the area to ensure we were able to work together to achieve success. She delivered impactful marketing campaigns, ultimately making a real and significant impact on the tourism economy.”